Jeff Kern design for "You May Call a Cat a Fish"

You May Call a Cat a Fish But it Will Not Swim

We all have heroes we try to emulate, and sometimes, imitate. I am no different. There is a particular poster designed by an undergraduate professor of mine that I have always been fascinated with. Its rendering style of pen+ink on toilet paper was greatly enlarged in order to amplify the texture—imbuing it with personality. A phrase this playful benefits from that character. Countering with a clever situation makes the whimsy feel purposeful rather than childish. Why won’t that cat swim?