The Second Mouse
The Second Mouse Gets the Cheese A fun sequence for a fun phrase. If the second mouse gets the cheese, then what happened to the first? Cut construction paper allows for this repetition of form from mouse to mouse while allowing the imperfections in shape that keep the tone lighthearted. Cutout circles suggest eyes, holes […]
The Grass is Greener
The Grass is Always Greener on the Other Side Not to be upstaged by images, typography can be used as illustration—even when not illustrative. The demand placed on the viewer to complete this puzzle makes its aesthetic intellectually rather than cosmetically.
When All You Have is a Hammer
When All You Have is a Hammer… This is the Andy-Kaufman-moment of this book. Kaufman was a comedian often criticized for comedy that was thoughtful at the expense of actually being funny. This design is really thoughtful at the expense of being aesthetic…at all. But hopefully you wondered why the hell you were seeing random […]
Speak for Yourself
Speak for Yourself A simple twist, symbolically and literally, for a somewhat jarring effect.
Party Like a Rockstar
Party Like a Rock Star If I wasn’t a graphic designer I would be a rock star. Aside from the inability to sing, and complete lack of musical talent (I’m working on rectifying that with electric guitar), the flashy, rebel lifestyle was something I daydreamed about endlessly in junior high. Looking through music magazines, I […]
Great Minds Think Alike
Great Minds Think Alike A great example of backwards thinking. While sitting in the dentist chair for my 6-month checkup, my x-rays were displayed in front of me to search for cavities or wisdom tooth problems. The bold, graphic nature of the imagery struck me as being useful for something–but what? Here were the beginnings […]
Chewing a Wasp
You’ve Got a Face Like a Bulldog Chewing a Wasp A great phrase that’s full of personality felt like it needed to be big, bold, unafraid, and un-subtle. Large swaths of loudly collaged images juxtapose in order to visually exaggerate what is so viscerally verbalized. Then hit with the rhythmic yellow line that emotes the […]
The Enemy of My Enemy
The Enemy of My Enemy is My Friend When brainstorming this there was something charming about the primitive, child-like initial sketches that a more “refined” rendering just lost in translation. Boiling the essence of the idea down to a straightforward and literal (almost rebus-like) visualization that walked you through its meaning makes the understanding of […]
Colder Than a Witches Tit
It’s Colder Than a Witches Tit I don’t know what you’re thinking, but it’s just a circle and a snowflake. A stripped-down, minimal, stark, cold circle and snowflake.
Gravity’s a Bitch
Gravity’s a Bitch Sure, you could show an image having to do with height—a building, a cliff, an airplane–and then show the view. Or, have the letters of the phrase tumble down the page. But that felt expected. Things inherently having nothing to do with gravity felt like a more interesting challenge. Using sequence to […]
