Evolution is a friend to creativity.

Jeff Kern Book Design Chapter 7
Jeff Kern design for "Karma's a Bitch"

Karma’s a Bitch

I love when design can have multiple meanings. Is the name of the dog “Karma”? Is Karma a female dog? Is this a behavioral depiction of what goes around, comes around? Yes. And is that type meant to be ornate and feminine or distressed and  troubled? Also, yes. Extra visual and conceptual dimensions often connect with  different people in different amounts, and at different times.

Jeff Kern design for "Horseshoes and Hand Grenades"

Close Only Counts in Horseshoes and Hand Grenades

Is it a horseshoe turning into a grenade or a grenade turning into a horseshoe? It doesn’t matter because this symbolic double entendre simultaneoulsy depicts both. It doesn’t hurt that the shapes fit perfectly together. Is that kismet?

Jeff Kern design for "Ghost in the Machine"

Ghost in the Machine

Haunting imagery that is painted with semi-transparent layers of light that emerge from the darkness. Abstract—with just a hint of human characteristics—so as to feel like something you think you remember from a dream. Or something you swear you saw out of the corner of your eye as a child. It felt ghostly to me.

Jeff Kern design for "Pissing in the Wind"

Pissing in the Wind

Knowing that your efforts will be fruitless in the eyes of another feels like an endless childish battle. It’s a struggle that no one can completely win. Child-like media, style, and situation reflects this.

Jeff Kern design for "Buddha"

“A Man Who Conquers Himself...”

Internal and external war transformed into a state of peace. Zen and design.

Jeff Kern design for "Yoda"

Yoda

Are you on the light side of The Force, or the dark? Either way–they’re both concerned with amounts of light. This Lite Brite construction of Yoda plays up that notion while allowing Yoda’s lightsaber to actually glow. And if you want to delve deeper: the right side mostly has an absence of actual light, which technically qualifies it for Yoda sensing “The Dark Side”.

Jeff Kern design for "Devil in the Details"

The Devil is in the Details

As luck would have it the various, necessary words nest within each other perfectly to illustrate this phrase—almost. “The Devil” is, in fact, inside “The Details” with the subtle addition of a tiny “v”. But that small addition is a detail itself.

Jeff Kern design for "Lipstick on a Pig"

Lipstick on a Pig

Sure, it’s a bit irreverant. And probably not something I want to explain to my 9-year-old daughter. But it’s doing what it means. The act of putting lipstick on a pig, by it’s very nature, means to fancify something unpleasant. And that something here is lipstick on the unexpected end of said pig. So in the end (pun intended) you get cosmetics that do a rather poor job of being…cosmetic.

Jeff Kern design for "Tyler Durden"

Maybe Self Destruction is the Answer

Coming together? Coming apart? Improving or destroying? Sometimes it all blurs together, and even with the best of intentions you lose track of which is which. Meanwhile, any Fight Club fans can probably read other layers into Tyler Durden’s philosophy.