It might not be corporate, but...

Jeff Kern Book Design Chapter 11
Jeff Kern design for "Giorgio Tsoukalos"

Giorgio Tsoukalos

The crazy-haired Ancient Astronaut Theorist may not have actually said this (it’s an internet meme), but it sums him up perfectly as he attributes every fantastical situation to aliens. There’s science, and there’s slightly kooky. The kooky’s kinda fun. Context matters.

Jeff Kern design for "Mr Spock"

You’ve Lost That Lovin’ Feeling

Explaining The Righteous Brothers by way of Mr. Spock. I suspect that sometime in the decades to come that Tinder or Match.com will have an even-more-technically-advanced app to dial-in just how much love you are looking for. Hopefully that app will display by 3D holographic beams. That would be cool…the holograms, not being back in the future dating pool.

Jeff Kern design for "Hive Mind"

Hive Mind

Bold, graphic, and contemporarily logo-like, this looks like it could be the identity for some mathematically technological start-up company spearheading a new form of artificial intelligence. Precisely.

Jeff Kern design for "Game of Thrones"

When You Play the Game of Thrones You Win or You Die

It’s winner-take-all according to Cersei Lannister. That’s great if you actually win–but, of course, most won’t. So, is that crown a good or a bad thing?

Jeff Kern design for "Henry Ford"

Henry Ford

Henry Ford’s quote: “If I had asked people what they wanted, they would have said faster horses” is a fantastic tribute to innovation and entrepreneurialism—which is a design lesson in and of itself. It also sets up a great visual dichotomy between horse and car. Do you see the initial demand made by consumers (faster because of the juxtoposition and visual simile), or do you see the transition from old to new? Hopefully both so each part of the quote is represented.

Jeff Kern design for "Salvadore Dali"

Salvadore Dali

And the award for “Weirdest Book Entry” goes to…probably this. To be fair: this image idea, strangely enough, came to me in my sleep. No idea why. No context in the dream. And nothing going on in everyday life that was particularly about feet. But I couldn’t shake it because of its oddly striking character. It DID feel surrealistic, which brought to mind Salvador Dali. When I researched quotes by the artist I found this one. On some meta-zen level it all seemed to fit together. So, don’t dismiss those crazy dreams. Use them for SOMEthing. Dali would approve.

Jeff Kern design for "Mother Goose"

Mother Goose

Whimsical, happy-go-lucky poems + sinister below-the-surface meaning = most Mother Goose nursery rhymes. Ring Around The Rosie is, seemingly, a playful sing-along for children that is rumored to actually describe The English Plague of the 1600’s where 70,000 people died in London. Visually throwing the macabre and the cheerful together makes for an ironic and uncomfortable display that leaves you disturbingly unsure of how to think or feel.

Jeff Kern design for "Angus Young"

Angus Young

A little AC/DC anyone? “I’ve got the Blues in my heart and the devil in my fingers” is such a colorful way to express the frenetic guitar playing of Angus. He’s all fingers. Messy fingers everywhere. And a tail.

Jeff Kern design for "Quick Brown Fox"

The Quick Brown Fox Jumps Over The Lazy Dog

This pangram is a famous sentence used by designer’s and typographer’s to display every letter of the alphabet so they can see how the font they have chosen stylistically looks. So…letterforms, letterforms, letterform. Obnoxiously–I mean, exaggeratingly–so, because we’ve already established this is all about fonts.