Jeff Kern design for "When All You Have is a Hammer"
Jeff Kern design for "When All You Have is a Hammer"
Jeff Kern design for "When All You Have is a Hammer"
Jeff Kern design for "When All You Have is a Hammer"
Jeff Kern design for "When All You Have is a Hammer"
Jeff Kern design for "When All You Have is a Hammer"
Jeff Kern design for "When All You Have is a Hammer"
Jeff Kern design for "When All You Have is a Hammer"

When All You Have is a Hammer...

This is the Andy-Kaufman-moment of this book. Kaufman was a comedian often criticized for comedy that was thoughtful at the expense of actually being funny. This design is really thoughtful at the expense of being aesthetic…at all. But hopefully you wondered why the hell you were seeing random nails throughout the book–doing what the phrase means. Does design always also need to be pretty?

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