Jeff Kern design for "Lesser of Two Evils"

The Lesser of 2 Evils

During the brainstorming process symbols for both “less” and “evil” felt as if they shared a common visual style. Bold, simplistic, line-art shapes (even thought they carried independent meaning) had similarities of rendering. The mathematical symbol for “lesser than” felt most recognizable during this exploration. With this as an anchor careful observation revealed that the pentagram (a symbol of evil) created a perfect fit. With some selective emphasis both these symbols could be seen in a direct relationship.