The powerful duality of this expression lends itself perfectly to the behavioral nature of an ambigram. Flipping this piece upside down quickly reveals that the main illustrative word still reads “GOOD”, only this time the supporting image is black instead of white, and against a white backdrop rather than black—thus questioning which is really right or wrong. The whole motif is flavored with a western persona in order to emphasize the use of the symbolic good and bad cowboy—the white and black hat.