Jeff Kern design for "Great Minds Think Alike"

Great Minds Think Alike

A great example of backwards thinking. While sitting in the dentist chair for my 6-month checkup, my x-rays were displayed in front of me to search for cavities or wisdom tooth problems. The bold, graphic nature of the imagery struck me as being useful for something–but what? Here were the beginnings of arresting visuals in need of content for meaning and context. Pouring over my list of phrases and quotes, this saying immediately fit the bill. With some careful application of color and type the idea was complete. The moral of the story is to keep a record of anything interesting. You never know when or how it can be used in the future.