Jeff Kern design for "Double or Nothing"

Double or Nothing

Two peas in a pod, double vision, and siamese twins were the initial winning notions for this. Having just finished a “properly” designed piece it occured to me that I rarely create anything irreverent or off-the-wall. With so much “appropriateness” I wanted to explore the oddly unexpected. Siamese twins fit that vibe. Something about them—but what? Connected twins symbolized the idea of doubling, but were still missing the contrasting absence of nothing. With some tweaking of the base idea a much more eccentric visual was made. To enhance the oddity an old, vintage photo was used in the stylings of Ripley’s Believe it or Not.