Jeff Kern design for "Beauty is Skin Deep"

Beauty is Only Skin Deep

There is much debate and acrimony between Modernist and Postmodern designers. One of the lynchpin arguments centers around the idea of utility versus expression. But why subscribe dogmatically to one camp or the other when both directions can be used with success? Here a more postmodern approach utilizes a painterly texture of typography to suggest the mood and feeling of this phrase instead of a conceptual or intellectual explanation.