OK, it’s a bit of a joke at this point. I keep searching for the “right” book title, and I keep coming up short. As a result I wind up referring to this as “Jeff’s Design Book”. The parent folder on my computer even uses that name since it continues to change. I suppose the irony can be an interesting direction (such a generic, un-smart, non-creative title for work trying to be clever and visually unique). Or maybe it gets hipster points for being so meta-literal. But maybe not now that I over-analyzed and talked about it. I lost my chance at laid-back apathetic-cool.