Jeff Kern design book cover for "I Think You Think Design is Easy"

I Think YOU Think Design is Easy

Lo-fi, haphazard, sketchy, lomographic design (ala James Victore) is actually much harder to do than you would think. Something that looks quick and “in-the-moment” can often have an endearing quality that feels authentic and strangely contemporary. The irony of rendering a piece about design being easy in a seemingly easy style is a true example of marrying medium with message. Wrapping up a book about design exploration with this parting thought also creates an additional arc in the book’s story.