Jeff Kern design for "Art Collage 2"

Art Collage 2

Apparently I really enjoy collage as this is the second entry of its kind. Again, this was in pursuit of illustrating no particular phrase. Perhaps some tweaking can create retro-meaning. But isn’t that process backwards? Doesn’t the need precede the response? Is this allowed in graphic design? Non-traditional and unorthodox for sure, one of the great joys of this book is freedom-of-process. And truth be told: other pieces in the book began backwards as well.