Welcome to Jeff's Design Book

This is a self serving unabashed excuse for a designer to design.
Jeff Kern design for "You're the cat's meow"

You're the Cat's Meow

The verbal structure of this phrase points all emphasis onto the meow of the cat. It begs more understanding of exactly what that meow is. What does it mean? What does it look like? Because such importance has been placed upon it verbally it makes sense to translate that verbal importance to an idealized visual. And once we see an idealized meow, it follows that the cat doing the meowing is also theatricized—not just any regular cat, but a cat befitting a larger-than-life meow.

Jeff Kern design for "The Sex Pistols"

Anarchy in the UK

When you think of Punk and The Sex Pistols; images probably come to mind of underground collaged flyers rendered with a messy, scribbled, haphazard aesthetic. You wouldn’t be wrong, but that is also the problem-—it’s established and already done, by everyone. Punk is rebellious, jarring, provocative, and shocking. Hopefully this is too, but in a new way. Neo-Punk?

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