Jeffs Design Book

“Jeff’s Design Book” An Ironic Title for Clever Views OK, it’s a bit of a joke at this point. I keep searching for the “right” book title, and I keep coming up short. As a result I wind up referring to this as “Jeff’s Design Book”. The parent folder on my computer even uses that […]

Search

Search Searching is indeed what this book is all about. For inspiration, for learnings, for growth, for peace. It’s murky. It’s uncertain. It’s uncomfortable. Sometimes outright anxietous. But complacency is a silent killer that sneaks up on you, robbing you of what could have been. And just what are those colorful shapes all about? Exactly.

I Am the Walrus

I Am the Walrus I think it was Bob Gill who I first learned the idea-generating convention of asking questions when brainstorming a design. i.e. Why would a walrus say “I am the walrus”? Afterall, a walrus is funky, fat, and ugly—but this phrase sounds loud and proud. Well, the walrus must really feel confident […]

The Rolling Stones

The Rolling Stones Mick Jagger croons a tale of a suave, debonair, aristocratic dignitary present throughout thousands of years of pivotal historic events. But Lucifer isn’t a chaotic fury, but rather, a persuasive manipulator guiding mankind towards diabolical deeds. When asked to confess culpability his response; “..after all, it was you and me” reveals man […]

Bobo the Clown Doll

Bobo the Clown Doll In 1961, Stanford psychology professor, Albert Bandura conducted an experiment where small children observed adults punching, kicking, and assaulting a blow-up doll named Bobo. The experiment proved that children learned aggressive behavior from this exposure. I had taken this sinister-feeling photograph at a toy museum some time earlier and felt it […]

Henry David Thoreau

Henry David Thoreau “It’s not what you look at that matters, it’s what you see” felt like a perfect quote to play with artistic and illustrative expression. Watercolor, oil paint, and pencil sketching as a foundation in Adobe Fresco that was then blended digitally with a touch of photography and collage. Monochromatic / color contrast […]

Jekyll and Hyde

Jekyll & Hyde I know, it’s a little cutesie and a little cheeky. I try to never do anything that falls into this category…BUT for some reason I wanted to play with Mr. Potato Head. And playing with Mr. Potato Head, by its very nature, is already a little cutesie and cheeky, so why not […]

Pink Floyd

Pink Floyd A poignant lyric from the iconic album and song: Wish You Were Here, for me this passage captures the essence of longing for a return to a time before disconnection. Did you change? Did they change? Are you right? Are they wrong? Something’s broken now. You can see what they used to be, […]

The Second Mouse

The Second Mouse Gets the Cheese A fun sequence for a fun phrase. If the second mouse gets the cheese, then what happened to the first? Cut construction paper allows for this repetition of form from mouse to mouse while allowing the imperfections in shape that keep the tone lighthearted. Cutout circles suggest eyes, holes […]

The Grass is Greener

The Grass is Always Greener on the Other Side Not to be upstaged by images, typography can be used as illustration—even when not illustrative. The demand placed on the viewer to complete this puzzle makes its aesthetic intellectually rather than cosmetically.